Logo Development - Concepts

This was the first initial design, before I'd looked at other business logos. I wanted a logo that represented that I was a filmmaker so I went for a camera film background and then on the forefront a clapper board, these elements are ones instantly recognizable to my potential audiences. I put the word 'Freelancer' at the top and made it bold to show that it was my focus for the company. 

The second logo I created was this one, I'd looked at the previous one a lot and after seeing other logos I felt as though it didn't look very professional. With this one I decided to be a little bit more creative and experimented, I added the large L which was meant to look quite creative but everyone I showed the image to said it brought too much emphasis to the letter 'L'. I focused on the colors blue and purple as they connotated being trustworthy and also very creative which is two features I want to have. 

This was my next idea, I liked this one a lot as it had a more professional look and was more aesthetically pleasing although people that looked at the images said that it didn't necessarily reflect my business well. I needed something that gave a clear representation of what my business was so that clients would be aware of who they're working with. As my main business idea is to do with film that is the type of thing I'd like to follow.

For my fourth logo I decided to take a slightly different approach, this turn I went onto Photoshop and then made my name resemble the silhouette of a clapper board. This design to a lot longer and was a design that I felt restricted the idea of the business. For my next one I'd like to take a more colourful approach whilst still staying professional. 

Eventually, after talking to various individuals, one being a freelance illustrator and the other being a graphic designer and took some advice from both when showing examples, I decided that I could have more creative freedom if I created a name for my enterprise that reflected what I wanted the business to do, and that is creating new stories. The main focus was the triangle which was meant to symbolize a play button commonly seen in video players. With the text I tried to make it go outside of the triangle to symbolize that I wasn't sticking to video production as I would enjoy writing and journalism as well. 'The New Stories' would be the enterprise but through that I could do the odd bit of freelance so I've created a logo to fit that as well.